When you start your own business, your advertising budget is often one of the smallest. After the practice's website went live, we decided to start advertising on through Google AdWords. It's amazing how those first few click-throughs will get you excited about people looking at your web page. After Google, we decided to try Bing. Bing is new and was pushing some advertising of its own, so it seemed like a good idea. Most recently, we've added Facebook advertising to try to target the student population in the area.
I love checking the reports from each ad campaign, reviewing the impressions, clicks, etc. as each sites reporting becomes more detailed I am becoming better able to see where the traffic is coming from and how to better target our small ad budget. In fact, looking at our ROI since July, we are doing OK. More to come, I hope!
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